Join us as we discuss golf course management, marketing, myths and morons.

The Golf Biz #11 - The Golf Business’s Most Boneheaded Buzz Words & Dumbest Policies.

On this episode Joe, Mike D. & Drew discuss the Golf Business’s most overused and misunderstood buzz words along with its dumbest policies. Full disclosure, we are guilty of using some buzz words to sound smarter. However, we feel that the golf business as a whole takes buzz words from other industries and preach the words/strategies but really have no idea on how to implement or even understand. Also, we go on a rant on how historical dumb policies in the golf business are going to hurt more than ever if they don’t shift to a customer-focused business model and culture. Stay tuned and I promise you will enjoy, or at least have a laugh.

The Golf Biz #10 - The Power of Becoming an Operational Influencer…

First, the term Operational Influencer is a Paradigm “OG”. In this episode Joe, Mikey D and Drew discuss the difference between an Operational Influencer and a “Celebrity” Influencer Along with how an Operational Influencer can get your property the edge it needs to get customers' attention, make smiles, gain market share and crush your competition. Traditional golf course managers and marketers try to separate their course or experience by showcasing the signature hole or that their service is really good, blah, blah, blah. Although we agree good course conditions and service are really important, you need to make your team leader the face of the property and the voice of your brand. Someone that can make your customers (celebrities) smile, get your followers to take action and grow your profit centers through creative influence. It’s more about the quality than the quantity of your followers..

The Golf Biz #9 - Golf Course Marketing: Dynamic or Dinosaur??

Let’s be real, the golf business has always been way behind when it comes to marketing, innovation, and creativity. On this episode, Joe, Mikey D, Drew along with special guest Josh Hill breakdown the good, the bad and the really ugly of golf course marketing. Josh Hill is currently VP of Brandlync, a very successful and innovative Ad Agency that has been a huge help to our company and properties. Earlier in his career, Josh was a marketing executive for Walters Golf for 15 years and will share the evolution of golf course marketing strategies and technology along with the way to stay ahead of your competition and build a strong brand. And of course, we discuss the zany, out of the box and crazy strategies we have used over the years to acquire customers, gain market share, and separate our courses and team form our competition. Stay tuned and hear how partnering with the right marketing company can not only help you survive but thrive.

The Golf Biz #8 - Golf Now: To Use or Not To Use???

On this episode Joe, Mikey D & Drew will discuss the very controversial topic of whether golf course managers and operators should use Golf Now. The unfortunate truth is that there are a lot of misconceptions about the Golf Now platform. We will discuss in detail the why and how we use the platform along with why we feel strongly that industry leaders and golf course managers that have small picture perspectives about Golf Now are having a negative impact on golf courses that subscribe to their misguided beliefs. Buckle up and enjoy.

The Golf Biz #7 - The Difference Between A Professional Golfer and Golf Professional - Part 2

In Part One we interviewed aspiring PGA Tour Player Brendan Jelley. He shared his journey from winning a national championship at Oklahoma State to now trying to make the PGA Tour. On this episode we speak with Chris Kielp. Chris is the Head Golf Professional at Dobson Ranch Golf Course and part of the Paradigm family. Chris took an unconventional path in becoming a Golf Professional, he had a long and successful career in the business and accounting world. But his passion for the game pushed him to make a career change and become a Golf Professional. Chris along with Joe, Mikey D and Drew will share in detail the life of running high volume golf courses all over America. There is great insight, some debate and a lot of laughs… ENJOY

The Golf Biz #6 - Managing, Motivating & Mentoring the Millennial Mindset

The Golf Business attracts a lot of team members that are Generation Y (Millennial) and if you are struggling to connect, or if you are looking for a unique perspective, this episode if for you. Joe, Mikey D & Drew will discuss the shift in thinking and what adjustments YOU need to make as a business leader to build a great team and flourish in these ever-changing times. Although there will be plenty of laughs and engaging dialogue, this will not be a clichéd hit peace against younger people from the ages of 20 to 35. For we feel strongly that this shift is more Relational vs Generational… Hope We Make You Smile

The Golf Biz #5 - How, When & Why To Buy A Golf Course?

On this episode, Joe, Mikey D, Drew and Paradigm Co-Founder Mike Abee discuss the How, When & Why to buy a golf course. Mike Abee has been considered the golf industry's due diligence expert and top golf course transactional consultant for decades and will share the various strategies and secrets on the best practices in purchasing a golf course. In addition to some intriguing and expert knowledge, there will be some great laughs as we share over 30 years of buying and selling golf courses all over the country. Stay Tuned & Hope We Make You Smile..

The Golf Biz #4 - The Difference Between A Professional Golfer and Golf Professional.

Have you met someone who said they are a Professional Golfer, or was it a Golf Professional? Most people don’t realize there is a difference between the two, but that couldn’t be further from the truth. On this weeks episode Joe, Mikey D and Drew interview aspiring Professional Golfer Brendon Jelley and his fiancé Landon Garcia. Brendon, a junior, amateur and collegiate golf prodigy that was part of the 2018 National Champion Oklahoma State with teammates Matt Wolfe and Viktor Hovland recently turned professional and will share his new journey to his ultimate goal, the PGA Tour. In a future episode (Part Two) we will go in detail what a Golf Professional is and does Contest: Win the opportunity to play a round with Brendon and see what its like to play with a Professional Golfers PLUS: Mikey D and Drew challenge Brendon and Landon to a Trivia contest and the losers caddy for the winners… STAY TUNED HOPE WE MAKE YOU SMILE….

The Golf Biz #3 - How to (Un)Successfully Work With Your Significant Other and Family…

"Smashing success or complete disaster? Those are the most common outcomes when spouses, significant others and/or family work together. On this episode, Joe, Mikey D, Drew and some very special guests (our significant others) will share our story of starting, building and managing a Golf Management business for the past twenty years as a family. Enjoy the funny stories, emotional testimonials and mind-blowing insight on how and how not to work together when there are various layers of nepotism within your business. Contest: Tune In to see if the Boys or Girls are better listeners… HOPE WE MAKE YOU SMILE…."

The Golf Biz #2 - Why Golf Courses Fail.. The Dreaded Slippery Slope!!

In this episode, Joe Dahlstrom, Mikey D, Drew and Guest Jason Davis will discuss the Paradigm Way to get off the Slope, SHIFT THE VIBE & INCREASE THE BOTTOM LINE… You will be intrigued and enjoy the creative, zany and even crazy strategies that we have used to turn around dozens of golf courses in the most competitive golf markets in the country. Not to mention, we will have our weekly contest and giveaways… Stay Tuned

The Golf Biz #1 - Lighten Up, We're Not Savings Lives!!

Let’s be real, if you play golf or have been around golf courses for any period of time, you have thought at one point “why is everyone so serious, lighten up, you’re not saving lives!! Golf courses earned that feedback by not focusing on the customer or making them the priority. The common approach and business model of managing golf courses centers around upholding of the “rich tradition” of the game along with the boring, stiff and outdated rules and policies.

The Golf Biz #0 - Introduction

Our goal every episode is to make you smile as we share what it’s like to manage and market golf courses all over the country.. The Paradigm Way of managing and marketing golf courses will make you Think, Laugh and maybe even Cry. Time to meet Mikey D, Drew & The Crew of the Paradigm Golf Group. If you were every curious what its like to be on the other side of the counter in the Golf Shop or what its takes to run a golf courses, here is your chance to find out.
Copyright 2020 - The Golf Biz
Listen on Spotify
Listen on Apple Podcasts
Listen on Google Podcasts
Listen on ACast
Listen on TuneIn
Listen on PocketCasts
Listen on Breaker
Listen on Stitcher
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram