First, the term Operational Influencer is a Paradigm “OG”. In this episode Joe, Mikey D and Drew discuss the difference between an Operational Influencer and a “Celebrity” Influencer Along with how an Operational Influencer can get your property the edge it needs to get customers' attention, make smiles, gain market share and crush your competition. Traditional golf course managers and marketers try to separate their course or experience by showcasing the signature hole or that their service is really good, blah, blah, blah. Although we agree good course conditions and service are really important, you need to make your team leader the face of the property and the voice of your brand. Someone that can make your customers (celebrities) smile, get your followers to take action and grow your profit centers through creative influence. It’s more about the quality than the quantity of your followers..