The Golf Biz #9 - Golf Course Marketing: Dynamic or Dinosaur??
Let’s be real, the golf business has always been way behind when it comes to marketing, innovation, and creativity. On this episode, Joe, Mikey D, Drew along with special guest Josh Hill breakdown the good, the bad and the really ugly of golf course marketing. Josh Hill is currently VP of Brandlync, a very successful and innovative Ad Agency that has been a huge help to our company and properties. Earlier in his career, Josh was a marketing executive for Walters Golf for 15 years and will share the evolution of golf course marketing strategies and technology along with the way to stay ahead of your competition and build a strong brand. And of course, we discuss the zany, out of the box and crazy strategies we have used over the years to acquire customers, gain market share, and separate our courses and team form our competition. Stay tuned and hear how partnering with the right marketing company can not only help you survive but thrive.