On this episode Joe, Mikey D and Drew talk with very successful and longtime golf and business executive Jeff Colton. Over a 23-year period Jeff rose from the Fitting Center to Senior Vice President of Global Brand for Callaway. We discuss various topics of golf club and ball design, manufacturing and marketing along with how to gain an edge in the very competitive golf club industry. You will find it fascinating to see how much science and data goes into gaining an edge when developing new equipment. Jeff goes in depth on the process of launching a new driver and the misconceptions of shaft flex. In addition to product design, he shares how marketing strategies differ Globally. Enjoy the episode and please share any thoughts or questions. Hope We Make You Smile…